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the indian express  |  APRIL 13, 2016  |  By: Prathima Shantaveeresh

HOW TO MAKE 35 MILLION CUPS OF TEA WELL

How long the tea takes to reach you, the estate it comes from, the time of the year, and even the kettle in which you infuse the leaves matter. This startup helps you from start...

How long the tea takes to reach you, the estate it comes from, the time of the year, and even the kettle in which you infuse the leaves matter. This startup helps you from start to finish. Here’s a helpful tip from Dugar: “To get the real taste of tea, it’s best to infuse loose tea leaves in warm water.” Dugar’s passion to explore the tea industry in India drove him to start Teabox.com. The Business Management graduate from the Singapore Management University, aims at supplying freshest teas from places in India like Darjeeling, Assam, and Nilgiri, and from Nepal to the entire world. He says that usually tea takes six months to reach consumers from the gardens. “Tea travels through six to seven stages which includes people who buy the tea from gardens, the ones who pack it, distributors and retailers. But, we make it available to consumers in about a week’s time,” he says. “That is because we source teas directly from the growers and estates in India and Nepal and ship it to the customer directly,” he says. This is also his way to make people taste the freshest tea produced in the country. .

Started in 2012, the company has so far shipped over 35 million cups worth of tea to customers in 93 countries around the world and the number increases every day. Kushal observes that there has been transformation in the way people consume tea in last one year. Not everyone likes plain tea. To make it suitable to everyone’s palate, Kushal has also devised 250 tea blends with the help of three experts in Siliguri, where the production unit is located. The blends include flavours like aam panna, strawberry, orange and mint. However, for newbies, he recommends any Autumn Flush teas. “They are more palatable,” he says. Apart from these they supply 150 single-estate teas. To understand which flavours you would like, take a quiz on the website. Based on your answers, which would be a reflection of your taste in food and aromas, Teabox will help you pick one. Teas cost `6,000-7,000 per kg. They also have monthly subscription plans for ones who would like to buy tea from them regularly. One can buy it with the right type of kettle to infuse the tea in the best way, from their website. Other accessories used to store tea and serve them are also available. .

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About Teabox.com

 

Teabox is an online tea shop that delivers, every single day, the freshest Indian teas from estates in Darjeeling, Assam, and the Nilgiris as well as freshest teas from Nepal to tea lovers everywhere.

As a company, we believe tea is so much more than just a staple part of mornings and meals. An exceptional cup of tea, for us, has a more exalted place in the everyday life.

 

Why Teabox.com

 

We believe tea is endlessly engaging, brings people together, provides a sense of peace and well-being, and grants of a moment to yourself when you most need it. Great tea touches upon art, defines a sense of culture, marks a ritual, and offers a sense of connoisseurship. But a truly remarkable cup of tea is one which enhances the everyday.

This is the goal we are trying to achieve through our tea store - to bring great tea into the everyday life.

 

Freshest teas that make a delicious cup

 

So, what makes our teas great? Well, it’s got a lot to do with freshness. And the reason why freshness matters is because tea is an agricultural product. So, fresher tea tastes better and is healthier. We buy the first pick of every season and take utmost care when it comes to storage and packaging. We work directly with tea growers who know to hand-select tea leaves for their texture, color, scent, and purity. And by sourcing the highest-quality Indian teas directly from the most capable and most interesting growers and estates, Teabox’s online tea shop makes it easy for anyone—from tea experts to complete novices—to experience the freshness, delicate aromas, flavors, and authenticity that fine loose-leaf tea has to offer. We can do this because we’re based in the same foothills and gardens where our teas are grown.

 

Shopping with Teabox.com

 

With Teabox, shopping for fresh loose-leaf tea from India is easy because you make an informed purchase and you know exactly where your tea is coming from. Every batch of tea we procure is put up on our online tea store along with its invoice number, date of plucking, specialty and tea grade. And so, every time you sip one of our expert-curated teas, you are in the company of the most authentic tea experience there is.

For someone who loves tea, commitment to good tea comes naturally. We are trying to uphold this commitment every day with Teabox.

 

*Not applicable on subscription and only TeaPacs orders.

 

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1. Any or all deals offered on/by any or all third party portals, platforms, marketplaces, and affiliate sites cannot be claimed on Teabox.com and Teabox.com is not liable to fulfil such claims.
2. Any or all deals must be claimed with the third party portals, platforms, marketplaces, and affiliate sites where such offers have appeared. Teabox.com will not and is not bound to fulfil such claims.

© 2018 TEABOX, All Rights Reserved