HOW TO MAKE 35 MILLION CUPS OF TEA WELL
How long the tea takes to reach you, the estate it comes from, the time of the year, and even the kettle in which you infuse the leaves matter. This startup helps you from start...
Started in 2012, the company has so far shipped over 35 million cups worth of tea to customers in 93 countries around the world and the number increases every day. Kushal observes that there has been transformation in the way people consume tea in last one year. Not everyone likes plain tea. To make it suitable to everyone’s palate, Kushal has also devised 250 tea blends with the help of three experts in Siliguri, where the production unit is located. The blends include flavours like aam panna, strawberry, orange and mint. However, for newbies, he recommends any Autumn Flush teas. “They are more palatable,” he says. Apart from these they supply 150 single-estate teas. To understand which flavours you would like, take a quiz on the website. Based on your answers, which would be a reflection of your taste in food and aromas, Teabox will help you pick one. Teas cost `6,000-7,000 per kg. They also have monthly subscription plans for ones who would like to buy tea from them regularly. One can buy it with the right type of kettle to infuse the tea in the best way, from their website. Other accessories used to store tea and serve them are also available. .