deccan chronicle  |  NOVEMBER 03, 2016  |  By: Namita Gupta

TEA PRENEUR

Also, Kaushal states that a lot of people don’t know that just like fruits and vegetables, teas need to be fresh to get the full flavour. If a tea is not stored well, it loses...

Also, Kaushal states that a lot of people don’t know that just like fruits and vegetables, teas need to be fresh to get the full flavour. If a tea is not stored well, it loses its freshness and quality. Ask the 31-year old entrepreneur, who confesses to be a modern history buff, loves running and has completed two full marathons, about his innovations and he states with a twinkle in his eyes, “The teas are sourced from the best tea gardens in Darjeeling, Assam, Nilgiri, Kangra, Sikkim and Nepal. Tea samples are evaluated by expert tea tasting team and only those that match stringent standards are listed on the website and regardless of the location around the world, buyers receive their tea packs within three-five days. As per innovation, we use a natural nitrogen flush in beverages; a technique most commonly used in packaging food items. This innovative approach creates a non-reactive environment that protects the TeaPac from elements that compromise the integrity of the tea causing loss of flavour.” Kaushal adds on his personal favourite flavours, “Darjeeling first flush white teas are exquisite in taste and character, very aromatic and flavourful. Also, I love jasmine green and assam masala chai blends made of natural ingredients.”

In his quest to bring great tea into the everyday life and provide tea lovers across the globe an easy access to the freshest tea, Kaushal, a tea enthusiast and passionate entrepreneur, quit his corporate job at KPMG. Already rated as the hottest start-ups in the food and tech category by New York Times, his teas are plucked, processed and packaged within one week using a cold chain process, ensuring the freshness. Kaushal shares of his journey, “After highschool in Siliguri, I won a scholarship to study Business at the Singapore Management University. After KPMG, I returned to Siliguri (heart of tea growing region) and decided to work for my elder brother who runs a tea export business that exposed me to another side, as the infrastructure to take the teas from gardens to the consumer was dated. I saw an opportunity for change. It was challenging as we were trying to disrupt in an industry which has hardly changed in the last 200 years.” Some of the new flavours include Oolong Tea, Nilgiri White Tea, Kashmiri Kahwa, Organic Green Tea, Mint Jubilee, Morning Dew, Mountain Rose, Earl Grey, Chamomlle Roy, Darjeeling Muscatel, Assam Black Tea, Organic Breakfast, Fresh Assam Masala Chai, Darjeeling Masala Chai and more. .

Teabox Holiday Deals Terms and Conditions

1. All offers are time bound.
2. Only select coupon codes will work during the sale.
3. Free tea samples will not be shipped with Subscriptions and TeaPacs only orders.
4. All the offers are valid until stocks last or till the offers end.
5. Any taxes or liabilities or charges payable to the Government or any other authority or body, if any, shall be borne directly by Customer and/or billed to the account of the Customer.
6. The Terms and Conditions shall be governed by the laws of India. Any disputes arising out of and in connection with this program shall be subject to the exclusive jurisdiction of the Courts in Bangalore, India only.
7. Teabox reserves the right to modify or change any of the terms and conditions applicable to this offer at any time with/without prior notice to the Customer.
8. Teabox shall also not be liable for any loss or damage whatsoever that may be incurred, or for any personal injury that may be suffered, by a customer, directly or indirectly, by use or non-use of these products/services.
9. Any person purchasing from Teabox shall be deemed to have accepted all of these Terms and Conditions.